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Enstrom’s Sweetens Its Business Prospects with Ecomedate

REDWOOD CITY , CA , April 24, 2006 .  Enstrom Candies, makers of Enstrom’s World Famous Almond Toffee, as well as other fine confections and ice cream, today announced its selection of Taurus Software’s Ecomedate to boost efficiency and profit through streamlined reporting and business intelligence.  

At first bite, the realm of boutique candy making might not seem subject to the same harsh rules imposed on the rest of the business world.  But that’s hardly the case.  With highly seasonal revenue opportunities, deliberately controlled production and shelf life a constant concern, knowing what to make and when to make it is key to this family-run company’s profit picture.

Just ask Daniel Lively , Enstrom’s IT manager.  Along with keeping systems up and running, it’s his job to ensure catalog, retail sales and production managers get daily reads on which products are moving, or aren’t, so that back- and front-end operations synch up to keep stores and inventories fully stocked while keeping waste down. 

It’s a fine balancing act requiring up-to-the-minute information.  This is why this three-year Ecometry user turned to Ecomedate from Taurus Software.

“We do 80% of our business in the months of November and December,” says Lively.  “If we have a run on a particular candy, that’s an opportunity we can’t risk overlooking.  Or, if another’s not doing well, we can’t afford to misdirect production.  As a one-man department, I needed a solution like Ecomedate to get that level of daily, actionable information without sapping all my resources.”

Because Taurus Software is Ecometry’s migration partner for MPE, Ecomedate became an immediate front runner for Enstrom, especially when coupled with Taurus’ Analysis Suite.  While Ecomedate helps transform Ecometry data into a convenient, fully accessible data warehouse, Analysis Suite provides pre-built dashboards and powerful query writing tools for fast, accurate business intelligence.

All of which makes the job of putting delectable treats into the waiting mouths of eager Enstrom’s customers across the country a whole lot easier.

“No one but Taurus had both the solution and the in-depth knowledge of Ecometry,” Lively goes on to say.  “So I guess picking Ecomedate really wasn’t much of a contest.”

Cailean Sherman , president of Taurus Software, adds, “When we see companies with a great family tradition and a fantastic product choose our solutions as part of their growth strategy, it’s very gratifying.”

And in Enstrom’s case, it also happens to be delicious.

About Enstrom’s

Founded in 1960, World-Famous Enstrom’s Almond Toffee has grown from Chet Enstrom’s original “kitchen counter” enterprise to a thriving $14 million company on the merit of its special recipe and the quality of its tightly controlled production. Truly world famous, Enstrom’s unique confections are now shipped to connoisseurs in all 50 states, and hundreds of foreign countries.

About Taurus Software
Taurus Software has been making data liquid for clients since 1987. Taurus products include DataBridger - a powerful tool for complete bi-directional connectivity between MPE, LINUX, NT and UNIX systems, plus Ecomedate - a turnkey retail business intelligence solution.

Taurus is also a member of the HP e3000 Transition Partners Program.

For complete information and a white paper on Ecomedate, call 650-482-2022 Ext. 1.

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