REDWOOD CITY
,
CA
,
July 10, 2006
. Swell Commerce, Inc., a leading online retailer of surf apparel, equipment and lifestyle products, today announced their choice of Taurus Software’s Ecomedate to increase revenues and profit through improved business intelligence.
According to Swell’s systems analyst, Akram Kasari, the company plans on using Ecomedate’s broad functionality to create a real-time data warehouse that places Ecometry production information at the user’s fingertips for simplified reporting, in-depth analysis and seamless real-time interfaces to other applications, like the Web.
“Our people are sophisticated and usually want to perform their own analyses,” says Kasari. “We didn’t want to restrict them, nor have them compete with Production. Ecomedate has made it easy for us to merge our Ecometry production data with external sources to create a single reporting and analysis environment.”
Cailean Sherman
, president of Taurus Software, notes, “Swell is typical of most of our clients in that they use the Ecomedate Data Warehouse for projects other than just business intelligence. And we’re confident it will continue proving its
val
ue as the company grows.”
Indeed, by providing powerful tools for streamlining data migration and real-time Web feeds, plus offering robust data warehousing capabilities, Ecomedate gives companies like Swell unprecedented versatility, letting them unlock the full potential of their data.
Kasari adds, “We want our customers’ shopping experience to be quick and convenient, yet not impact Production...which is why we’re using Ecomedate to keep the two environments separate yet totally in sync...all in real time. Now we have the best of both worlds...better e-commerce and better visibility into our business.”
Clearly, Swell is gearing up for much more than just an endless summer of success, but many years of growth and profitability-with the help of Taurus Software.
About Swell
Since its founding in 1999, Swell has been focused on delivering cutting edge surfing and surf lifestyle products, bringing customers the biggest and best selection the industry has to offer. By constantly introducing new brands and styles, the privately held company is totally committed to providing customers with what they term "the ultimate surf session."
About Taurus Software
Taurus Software has been making data liquid for its clients since 1987. Taurus products include DataBridger, a powerful GUI-based tool for complete, bi-directional connectivity between MPE, LINUX, NT and UNIX systems, and Ecomedate, a flexible, turnkey retail business intelligence database solution. Taurus is also a member of the HP e3000 Transition Partners Program. For complete information on DataBridger and a detailed white paper, call 650-482-2022 Ext. 1, or visit http://www.taurus.com.
